Reh im Wald © Matthias Sorg

Privacy Policy

In this Privacy Policy, we provide information on what personal data we process in connection with our activities and operations, including our website, and how and for what purpose we process it.

Personal data is information that can be attributed to a specific person or that helps to identify a specific person. This includes, for example, name, address and date of birth, but also donations, inferences about interests, IP addresses or activities when visiting websites.

We process personal data when, for example, we collect, store, use, disclose, modify or delete it. We process personal data that we have received from you for example to inform you as a Pro Natura member about our projects, to correctly record your donations, to send you our newsletter, to answer your enquiry or to process your shop order.

1. Basic principles

This Privacy Policy applies generally to Pro Natura and its sections and centres (hereinafter referred to as «Pro Natura»), even if not all offices process data to the same extent.

Individual activities may additionally be subject to the General Terms and Conditions (GTC), specific terms of use or participation or other legal documents.

Pro Natura's work and services are geared towards Switzerland. Likewise, Pro Natura's websites are aimed at persons in Switzerland. Persons living abroad are welcome to visit our websites but are not our target audience. Pro Natura is subject to Swiss data protection law, in particular the Federal Data Protection Act and the Telecommunications Act.

Our services are not only aimed at adults, but also at children and young people, for whom we offer events, for example. Persons under the age of 18 should not transmit any personal data to us without the consent of their parents or legal guardians.

2. Scope and purpose of the processing of personal data

We process both personal data that you provide to us directly and personal data that is collected automatically, for example when you visit our websites. When you become a member of our organisation, support us financially, subscribe to our newsletter, register for events or order documents and shop articles, you provide us with personal data which we store in our database or in some other way. This includes, in particular, surname and first name, home address, date of birth, telephone number, e-mail address, type of Pro Natura membership and membership of a section, annual contributions and donations made, bank details, personal communication with Pro Natura, participation in events and orders. Socio-demographic data and other publicly available information as well as data related to the use of social media and our websites (e.g. IP address, details of your device and settings, sites and content accessed, functions used, location details) may also be collected.

We primarily process the personal data that is required for the purpose at the time of collection and for the provision of services, e.g. to inform you as a Pro Natura member about our projects, to process your donations correctly, to send you our newsletter, to answer your enquiry, to register your participation in events or excursions or to process your shop order. Automatically collected data when you visit our websites allows us, for example, to make our websites more user-friendly and to inform you about content that is relevant to you. In addition, we also process your data for donation appeals and marketing purposes within the framework of the applicable laws.

3.  Duration of processing

We use and store your data for as long as required or justified by the purpose for which it was collected. Your data will be deleted or anonymised when that purpose ceases to exist. Please note possible restrictions if we are obliged to store or process certain data (e.g. accounting data), assert an overriding interest of our own or legal claims or require them to protect the rights of others. In such a case, the data shall be blocked, i.e. the data processing shall be limited to those purposes.

4. Disclosure to third parties

We disclose personal data to third parties if this is necessary for the provision of the service or appropriate for the fulfilment of the purpose. These third parties include above all processors such as printers, organisers of Pro Natura excursions and IT and Internet service providers. The disclosure is based on our legitimate business interests, the consent of the data subject or a legal permission. The service providers used generally store their data in Switzerland or the European Economic Area (EEA). If a transfer takes place to countries without adequate data protection rights, data protection is ensured in particular by means of standard data protection clauses or other guarantees.

The Pro Natura office may transfer personal data to other bodies within the organisation, in particular our sections, or grant them access to this data. Likewise, these bodies may transfer data to the Pro Natura office. This enables us to offer all Pro Natura services to members.

When you visit our websites, use our social media channels or receive our newsletter, certain data is collected and processed by third parties. These providers are sometimes located abroad, particularly in the USA, where different data protection regulations apply. You will find the relevant information below.

When necessary or required by law, we disclose personal data to courts, prosecution authorities, regulatory and governmental authorities as well as executive and law enforcement authorities.

5.  Use of our website

Access to our websites is via transport encryption. Personal data that you provide to us, e.g. via the contact form, is also transmitted to us in encrypted form via a secure connection (SSL/TLS).

Each time you visit one of our websites, data about your device is automatically collected and stored in so-called server log files:

  • IP address, date and time of the access request,
  • time zone difference to GMT,
  • content of the request (specific site),
  • access status/HTTPS status code,
  • volume of data transferred in each case,
  • website from which the request came,
  • browser,
  • operating system and its interface as well as language and version of the browser software.

This data is used to make your website experience more pleasant. For example, they enable our websites to be displayed correctly on your device or in your browser. They also tell us which information and offers website visitors particularly appreciate. It is not possible for us to draw conclusions about your person, as we have activated IP anonymisation. The data is stored by our host server in Switzerland.

Nine Internet Solutions AG: Hosting provider. Service provider: Nine Internet Solutions AG (Zurich, Switzerland). Data protection:

5.1 Cookies

We use cookies to identify your browser and device when you visit our websites. However, we do not know who you are. To provide you with the best possible service, we use both session cookies and permanent cookies.

The data stored in session cookies enable you to use our websites without restriction. They are deleted as soon as you close the web browser. Permanent cookies, on the other hand, store user settings and other information for longer and ensure optimised use of our websites beyond the current visit. Permanent cookies also help us to better understand how our offers and content are used. They can also be used for targeted advertising.

You can configure your browser in such a way that cookies are not stored or are completely deactivated. For details on how to do this, please refer to the help function in the menu bar of your browser. If you deactivate cookies, it may be that certain functions (e.g. language selection or forms) can only be used to a limited extent.

5.2 Contact and registration as well as other forms

There are forms on our websites which you can use, for example, for electronic enquiries, for participation in events and for shop orders or donations. The information required depends on the purpose of the form. We collect the data that you provide in the corresponding form (e.g. name, e-mail address, telephone number, content of enquiry). When you submit the form, your IP address and the date and time of submission are also stored. This information is used to prevent misuse of our contact form.

5.3 Web analysis, tracking and optimisation

On our websites, we record when and how the contents and functions of our websites are most frequently used or which areas can be optimised. The services that we use provide us with information about website users, their behaviour and interests or demographic information such as age or gender. We may also use this data for targeted advertising. We only have this data in anonymised form. We have activated IP anonymisation on our websites: Your IP address will be shortened by Google within member states of the European Economic Area (EEA) before any transmission to the USA. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

In particular, we use the following services for website analysis:

Convertflow: E-commerce tool. We use Convertflow to integrate simple website extensions such as a pop-up window. Service provider: ConvertFlow Inc (Florida, USA). Privacy Policy:

Facebook plugin: Tracking pixel that can be used to record browsing behaviour and to share it with Facebook when the person is logged into Facebook. Service provider: Meta Platforms Ireland Ltd (Dublin, Ireland). Parent company: Meta Platforms Inc. (Palo Alto, USA). Privacy policy:

Google: Web analytics, optimisation, advertising. Service provider: Google Ireland Limited (Dublin, Ireland). Parent company: Google LLC (Mountain View, USA). Privacy Policy: Information on privacy settings: Browser add-on to disable Google Analytics Advertising settings:

Google services used in particular:

  • Google Ads: Online advertising program with conversion tracking. When you click on an ad placed by Google, a cookie is set on the device used. If it is an ad from Pro Natura, we and Google can recognise that someone has clicked on the ad and been redirected to a specific site. However, we do not receive any information that allows identification. You can deactivate the Google conversion cookie in your browser settings.
  • Google Analytics: Analysis tool that provides us with statistics on site performance, user behaviour and anonymised demographic information.
  • Google Fonts: We integrate Google Fonts, whereby user data is used solely to ensure a technically secure and maintenance-free display and use of fonts in the browser used.
  • Google Optimize: Sub-service of Google Analytics to increase the attractiveness, content and functionality of our website. 
  • Google Tag Manager: Solution with which we manage so-called website tags and can thus integrate other services into our online offer. The Tag Manager does not create user profiles or store cookies.
  • reCAPTCHA: We integrate the «reCAPTCHA» function to be able to recognise whether entries (e.g. in online forms) are made by humans and not by machines (so-called «bots»).

PollUnit: Voting tool with which we run photo competitions. Service provider: PollUnit UG (Herrsching, Germany). Privacy Policy:

Riddle: Tool for integrating online quizzes. Service provider: Riddle Technologies AG (Saarbrücken, Germany). Privacy Policy:

6. Shop and e-payment

When you shop in our online shop, we collect and store the information necessary to process your order. If you set up a customer account, we store further information such as your payment method and previously ordered items so that you can use our shop more conveniently. As part of their activities, service providers may be given access to data necessary for the order.

  • glit.APP: Interface between membership form and shop as well as CRM. Service provider: gl it gmbh Internet Agentur (Obstalden, Switzerland). Privacy Policy:
  • Shopify: E-commerce platform. Service provider: Shopify International Ltd (Dublin, Ireland). Parent company: Shopify Ltd (Ottawa, Canada). Privacy Policy:
  • Wallee: Payment Processor. Service provider: Wallee Ltd (Winterthur, Switzerland). Privacy Policy:

7. Online donations

If you donate directly via our website, we record the data provided in connection with the donation, such as amount and address, in our database. The personal data is forwarded to our payment service provider depending on the selected payment method.

RaiseNow: E-payment platform. Service provider: RaiseNow Ltd (Zurich, Switzerland). Privacy Policy:

8. Newsletter

To send you our newsletter by e-mail, we need your e-mail address and your name for personalisation purposes. If available, we use further information such as date of birth and known interests in order to address you in a targeted manner. For example, we analyse opening rates to find out which content is of interest to readers. You have the option to object to unsubscribe at any time. Simply use the corresponding link at the end of each newsletter.

The service provider used may transfer data to the USA and process it there. The service provider takes security precautions in accordance with the applicable legal requirements to ensure adequate protection for transferred personal data.

Mailchimp: Communication platform. Service Provider: The Rocket Science Group, LLC (Atlanta, USA). Parent company: Intuit Inc. (USA). Information on data transfer: General statement on data protection:

9. Social media

We are present on various social networks in order to communicate with interested individuals. If you also use these networks, your data may be processed in countries such as the USA, where the legal basis in terms of data protection may be weaker than in Switzerland or the EEA. Furthermore, user data is usually processed for market research and advertising purposes. For example, profiles can be created based on user behaviour.

We recommend that you log out of social media apps and online accounts before visiting other websites. Otherwise, your surfing behaviour will be recorded by the providers of these services and assigned to your profile. Without prior logout, these providers also record visits to Pro Natura websites, even if there is no integration on them.

We refer to the Privacy Policy and information provided by the operators of the relevant networks. Information requests and concerns about data subjects' rights are best addressed to the providers. Only they have access to the data and can take direct measures and provide information.

In particular, we use the following social networks:

10. Your rights as a data subject

In accordance with applicable law, you may at any time request information about the data we hold about you or object to its processing with effect for the future. You can revoke your consent, e.g. for receiving the newsletter. You can also request the correction, blocking, deletion or transfer of your personal data.

Please note that in the event of a restriction of data processing or the deletion of your data, you may no longer be able to use all of our services, or there may be an early termination of the contract (e.g. termination of membership). We may delay or refuse data deletion if, for example, there are legal obligations to retain data or if we can assert our own interests.

As a data subject, you have the right to enforce your data protection claims through legal channels or to lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC), the data protection supervisory authority responsible in Switzerland.

11. Contact

If you have any questions about data protection, would like to request information or restrict the processing of your data, please contact us by e-mail (@email) or by post:

Pro Natura
Dornacherstrasse 192
P.O. Box
4018 Basel

12. Changes to the Privacy Policy

We adapt the Privacy Policy if changes in the way we process data make this necessary. The current version published on our website applies at all times. Please therefore regularly check the content of our Privacy Policy.